Swace is a blockchain-based reward gaming platform that aims to improve the link between users and brands creating a fun model game promoting brands and rewarding users. The Swace platform is the ecosystem to launch campaigns/games so users can play and receive rewards if they are successful. As an example: Coca-Cola launches a campaign to share a photo at a specific place with a catchphrase, then the user needs to share the photo took with the phrase Coca-Cola requested, and rewards will come on his/her way.

The SWA token is an Ethereum-based ERC 20 token acting as a payment method within the Swace ecosystem.